Food manufacturer Findus about social media, new fish products and food quality

Posted on February 18, 2010 by Niclas Johansson
213px Findus logo.svg Food manufacturer Findus about social media, new fish products and food quality
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Interview with Kenneth Nilsson, Peter Leveau and Sara Karlsson from Swedish frozen food manufacturer Findus. See the “LEARNINGS” descriptions just below the video for content summary. Enjoy!

LEARNINGS:
0:01 – 4:30 mins – How to use social media “ambassadors” to promote product launches through tastecasting events.
4:30 – 8:40 – Presentation of three new gourmet fish products from Findus.
8:40 – 14:00 – How Findus are working with environmentally friendly fishing certifications, quality in general, as well as the “no-additive” vision for 2012.
14:00-18:40 – Trends in the marketplace, growing consumer awareness, the now and future focus of Findus

Thanks to Findus (@findus_se) for arranging the lunch event whereafter this was filmed, and of course Tastecasting (@tastecasting_se) for inviting me and some other social media afficionados! (If you’re curious, here’s another blogger writing in Swedish about the same event: Nelins blogg… and yet another: Adventures of a geek)

Food manufacturer Findus about social media, new fish products and food quality

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