Ben & Jerry founders being interviewed about Fairtraded products

Greetings Bar-deli.TV viewers! Last week I managed to catch a rare occasion of food celebrity spotting – here follows my filming from an open press event where icecream innovators Ben Cohen and Jerry Greenfield talked to an interested audience about their commitment to the Fairtrade certification on all their products within the next couple of years. Ben & Jerry are really a couple of super-inspiring social entrepreneurs, hope you enjoy this!

(Disclaimer – I’m not the one arranging this event, nor conducting the interview! I just caught the opportunity and it turned out to be an fascinating talk.)

Part 1

Part 2

Part 3

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Technorati Tags: Ben Cohen, csr, fairtrade, Fairtrade certification, food, icecream, interview, Jerry Greenfield, manufacturer, poverty, yummy